Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings

April 01, 2024

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help rankings. Lizzi Sassman said that she tested the Core Web Vitals scores for Google’s Page Experience documentation and got different scores. He explained that what’s missing in that statement is that CWV as a ranking factor is one part of a bigger ranking engine and how it’s applied is not something that Google talks about. The takeaway is that it’s good to improve CWV but a perfect CWV won’t be rewarded with better rankings.

The source of this news is from Search Engine Journal