Google expands Vehicle Listing Ads to new markets

April 03, 2024

Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. Google’s Vehicle Listing Ads enable auto advertisers to display their full inventory directly to consumers searching for vehicles on Google. VLA are accessible exclusively through the classic version of the Merchant Center, as they have not yet been integrated into the Merchant Center Next platform. However, to utilize VLA, you must first create Performance Max campaigns with vehicle feeds on Google Ads. Additionally, you need to link you Google Ads account to a Merchant Center account and a Google Business Profile.

The source of this news is from Search Engine Land