Google expands generative AI capabilities for automatically created assets

February 13, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall ad content. When your ad is eligible to appear for a query, the responsive search ads consider both the pool of assets you’ve created and the automatically generated assets. Read Google’s automatically created assets guide for more information.

The source of this news is from Search Engine Land