Google exec addresses advertisers’ automation concerns

February 05, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. Responding to these concerns, Bent assured that the majority of Google advertisers are already embracing AI. Google hopes this collaborative approach will enable it to refine its offerings based on valuable insights from advertisers.

The source of this news is from Search Engine Land