Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. Google keeps the existing logo structured data guidelines and merges them with the broader organization markup documentation. Changes In Search ConsoleThe logo report in Google Search Console and tests in the Rich Results Test tool have transitioned to more comprehensive organization markup validations. Providing additional organization details can make companies eligible to display expanded knowledge panels, like Google’s recently launched merchant panels. As Google expands its structured data capabilities, markup that wasn’t previously supported may eventually become eligible for special search features.