Google E-E-A-T: What Is It & How To Demonstrate It For SEO

In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, how to demonstrate E-E-A-T for your brand and content. Drawing from Google’s Search Quality Rater Guidelines, this piece will equip you with actionable insights to boost your E-E-A-T signals. Why E-E-A-T Is ImportantBy prioritizing E-E-A-T, Google aims to surface the most reliable, trustworthy, and valuable content for any query. Regarding demonstrating experience, Google says:“Pages with High E-E-A-T are trustworthy or very trustworthy. E-E-A-T Is A Sustainable, Long-Term Approach To SEOGoogle’s evolution of E-A-T to E-E-A-T signifies a growing emphasis on first-hand experience in evaluating content quality.