So, let’s talk about E-E-A-T – how can we make our content exude experience, expertise, authority, and trust? Google wants to ensure that the sites it shows in its search results are legit and trustworthy. Google wants to be sure that the information it is showing its users is legit and not shady. Read the latest Google Quality Raters Guide and understand what Google is looking for in your site’s content. In ConclusionIn summary, while backlinks remain essential to SEO, they should not be the sole metric for determining a site’s experience, expertise, and trustworthiness.