Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). Additionally, they debunked the myth that TLD keywords provide SEO benefits, stating matching keywords in the TLD does not directly improve rankings. This article delves into Google’s Search Relations team’s guidance on choosing the right TLD to boost your brand’s visibility and reputation. Concentrate on picking a reputable TLD within your budget, considering that keyword-matching your TLD doesn’t directly improve SEO.