Keywords in Domain NamesMueller was talking about dashes in domain names and ended with the statement that, “Your domain name is never going to make or break your SEO.”And that’s the part that SEOs had something to say about. This is what Mueller wrote:“An #seo question from the X-Twitter world: In the domain name, is the use of dash ( – ) recommended or not? – Your domain name is never going to make or break your SEO.”Someone responded with their opinion that a domain name with a keyword in it was better than one that didn’t contain keywords. Keyword in Domain Worth Less than on the PageJohn Mueller answered:“I don’t think either of those are the case. )”There was a time over twenty years ago when keywords in the domain, keywords in title and keywords in the headings were important ranking factors.