You can use a type of Google ads called display ads to serve your ads on the Google Display Network. Google Display Network vs. Google Search NetworkThe main difference between the Google Display Network and the Google Search Network is where your ads show up. Your Google Search Network ads can show in Google search results and other Google partner search sites when people search for phrases related to your keywords. How to Create Google Display AdsTo create a display campaign and run your ads on the Display Network, you’ll need to go through your Google Ads account. How to Optimize Your Ads for the Google Display Network + Best PracticesUse the following guidelines to create responsive Display Network ads.