Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax

July 27, 2023

Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Serving user intent more effectively : Using automatically created assets, PMax can customize Search ads to better match consumer intent. : Using automatically created assets, PMax can customize Search ads to better match consumer intent. Google announced the PMax upgrades via a statement on its blog. "For advertisers who are interested and eligible, self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max."

The source of this news is from Search Engine Land