Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Serving user intent more effectively : Using automatically created assets, PMax can customize Search ads to better match consumer intent. : Using automatically created assets, PMax can customize Search ads to better match consumer intent. Google announced the PMax upgrades via a statement on its blog. "For advertisers who are interested and eligible, self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max."