Google Demand Gen campaigns beta opens, will soon replace Discovery ads

You can now sign up for access to Google Ads’ Demand Gen, the new campaign type announced at Google Marketing Live in May. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen.All Discovery campaigns should be “upgraded” to Demand Gen by early 2024. In addition to YouTube Home, Search and Watch Next, Discover, and Gmail, Demand Gen campaigns work across:YouTube Shorts. Some Discovery campaigns will automatically migrate to Demand Gen.All Discovery campaigns will become eligible to move to Demand Gen. Some Discovery campaigns will automatically migrate to Demand Gen. January - March 2024: Google will launch automatic upgrades for all remaining Discovery campaigns.