Google ‘considering Hubspot acquisition’

April 06, 2024

Google is reportedly in talks about putting in an offer to acquire Hubspot. Buying HubSpot would help Google expand its services in the growing CRM software market, enabling it to reach more enterprise customers with the budget to allocate to marketing and advertising. Google Search and YouTube are also facing increased competition for advertising budgets from platforms like Facebook, Instagram, TikTok, and Amazon.com. Google is reportedly concerned that antitrust regulators may not approve the acquisition. If the acquisition is successful, it would be a significant deal amidst increasing privacy regulations under U.S. President Joe Biden’s administration.

The source of this news is from Search Engine Land