Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. While quality content doesn’t guarantee high rankings, it can impact how Google interacts with a site. Quality Affects Every Aspect of SearchAccording to Illyes, quality is a significant factor in all search systems, influencing everything from sitemaps to ranking. Moreover, quality is a significant factor when it comes to indexing decisions, Illyes explains:“The most important is quality. While quality content alone doesn’t guarantee high rankings, dedicating resources to produce valuable, unique content will likely enhance a site’s standing in search.