Google Confirms: High-Quality Content Is Crawled More Often

March 15, 2024

In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light on how Google prioritizes crawling. Instead, Google prioritizes crawling based on content quality and user interaction signals. Therefore, SEO strategies should shift focus from managing a crawl budget to optimizing for high-quality, user-centric content to increase the chances of being crawled and indexed effectively. A dynamic set of factors influences Googlebot’s prioritization for crawling web pages, predominantly content quality and user engagement. According to Google search engineers, the more valuable the content appears based on user interactions, the more likely the site will be crawled more frequently.

The source of this news is from Search Engine Journal