Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content System: What You Need to KnowGoogle’s Helpful Content System works in tandem with other systems to rank websites based on the quality and usefulness of their content. Recovering from a Helpful Content UpdateLastly, the update includes new guidance for those affected by a Helpful Content Update. In SummaryCompleting the September 2023 Helpful Content Update marks another step in Google’s ongoing efforts to ensure the quality and relevance of search results.