Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. However, recently, an increasing number of people have reported seeing the popup because those who don’t like Chrome mining their browsing history for Google’s ads have been speaking out. For example, if you often visit financial websites, Chrome might label one of your interests as “investing”. Read Google's Topics API for Privacy Sandbox guide for more information.