Google CEO: Search will evolve substantively in next 10 years

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels. Google Search in 10 years. Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai.