The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Google may be confident that the SGE experiment will continue to send people to websites, but we’re still finding it hard to trust Google at this point. And we have no way to track this in Google Search Console, Google Ads or Google Analytics. Pichai pointed out that even though the way Google presents information has evolved greatly in 25 years – but ultimately people are searching for information. Generative AI exploded on the scene and supposedly triggered a code red within Google, leading to the return of Google founders Larry Page and Sergey Brin.