New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. Wix Case StudyThe collaboration between Google and Wix embedded Google’s Search Console APIs within the Wix dashboard, streamlining the SEO process for millions of Wix users globally. The case study reports that users who integrated search console APIs experienced an average increase in traffic of 15% over the course of one year. But another goal of the case study is to show how inhouse SEO tools and dashboards can integrate Google Search Console functionalities through the use of APIs. The Wix case study shows a novel application that showcases the flexibility of how search console data can be used in the future beyond how it’s currently accessed.