A Google Business Profile (GBP) is a free online listing provided by Google that displays essential information about a business. How To Set Up A Google Business ProfileSetting up a Google Business Profile is reasonably simple, here are the steps:Sign InFirst, make sure you’re signed into your Google account, or create a Google account if you don’t have one yet. To do this, head over to Google Business Profile Manager, and select the business you want to work on. They treat their Google Business Profile like a social media profile, but it is NOT. Performance Monitoring with Google Business Profile ManagerGoogle Business Profile Manager allows you to analyze the performance of your profile and gain market insights, such as information about customer behavior.