One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. Ultimately, a Google Business Profile is really a community profile – it’s not just yours (the merchant’s). Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content (UGC), like reviews, Q&As, photos, videos, and more. How To Optimize Your Google Business ProfileLet’s talk about just a few of the things you can do to optimize your Google Business Profile. Google Is Always Making Changes To GBPIf you pay attention, you’ll notice that Google is always making changes to Google Business Profile.