Google boss addresses concerns of AI replacing advertising staff post layoffs

February 01, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. Google, however, denied any intention of replacing human communication channels with advertisers using AI. Google previously discussed with Search Engine Land how it is testing new AI capabilities to provide advertisers with more support.

The source of this news is from Search Engine Land