Google: Apple rejected Microsoft Bing deal over quality and advertising worries

February 28, 2024

Eddy Cue, Apple’s senior vice president of services, explained why Apple said no to Microsoft in the filing:“Microsoft search quality, their investment in search, everything was not significant at all. So the search quality itself wasn’t as good.”“They weren’t investing at any level comparable to Google or to what Microsoft could invest in. Google claims that Microsoft’s failed attempt to sell Bing to Apple demonstrates that Bing is an inferior search engine. Google wrote in the filing:“In each instance, Apple took a hard look at the relative quality of Bing versus Google and concluded that Google was the superior default choice for its Safari users. Microsoft denies its attempts to sell Bing to Apple were due to quality issues – on the contrary, the tech giant claims the sale was blocked by Google.

The source of this news is from Search Engine Land