Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. What is the <ARTICLE> HTML Element? The <article> HTML element is a versatile HTML element that can be used to denote standalone sections of a webpage. The official W3C definition of the article element is:“The article element represents a complete, or self-contained, composition in a document, page, application, or site and that is, in principle, independently distributable or reusable, e.g. This is what Mueller refers to when he said, there are “semantic” reasons for using semantic HTML elements.