Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. She tweeted her question:“If an article is syndicated across partner websites, and Google chooses the partner as canonical (even if canonical on partner site ➡️to original source), does this mean all SEO value is consolidated to partner URL? link signals, UX signals, social media signals etc. Regarding the canonicals, Google does have a policy about the use of cross-domain canonicals on syndicated content.