Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). For example, if your page title is “What is SEO and how does it work? This is how the title element is officially defined:“The title of a document is specified by the TITLE element. Google’s official title element recommendations (on Google Search Central) for title tags echoes what the W3C recommends in a little more detail. Why Google Rewrites TitlesWhen Google began rewriting more titles a few years ago, many SEOs complained about it.