Google announces Performance Max updates – including Gemini integration

February 23, 2024

Google announced several update to Performance Max (PMax):Asset generation is expanding globally in English with more languages to come. Ad Strength. Moving forward, the quantity and diversity of assets will play a more significant role in determining Ad Strength for Performance Max campaigns. Great creative drives results — we found that advertisers who improve their Performance Max Ad Strength to ‘Excellent’ see 6% more conversions on average.”Get the daily newsletter search marketers rely on. Read our Performance Max guide for more information on how it can drive conversions and maximize ROI.

The source of this news is from Search Engine Land