Google announces Performance Max for travel goals

Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this year). Hotel ads will be added to Performance Max for travel goals later this year. Performance Max for travel enables the creation of ads in multiple formats for travel goals. Performance Max for travel goals enhances this by providing simplified property-level reporting and travel-specific campaign recommendations. Therefore, they leveraged Performance Max for travel goals to accelerate their campaign creation process and enhance their outreach across Google.