Google announces new topic authority system to better surface news content

Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google explained that the topic authority system looks at a number of signals to understand the expertise of a publication in a specific area of interest. Influential and original reporting: Google can understand how original the reporting is from a publication by looking at links, citations and other areas. What should you do to optimize for topic authority? Hopefully if you are doing everything right, Google will reward your content and publication with better visibility and traffic from both Google Search and Google News.