Google Analytics 4 vs Universal Analytics

March 15, 2023

The key benefits that GA4 offers over Universal AnalyticsThe advantages of GA4 over Universal AnalyticsHow you can tell a better story with Google Analytics 4How GA4 deals with different propertiesWill GA4 replace software like heat map or CRO software? I'd start off by saying when you're looking at Google Analytics, or any analytics platform for that matter, this is a marketing performance analytics software. And then you've got your traffic acquisition, which is as close to parity as it can to what we have in Universal Analytics. But how does it go about doing that?Brie Anderson [BA]: Previously, in Universal Analytics, we had properties and views and people loved to take advantage of those. Aside from e-commerce features, everything else is universal, everybody needs it.

The source of this news is from Rank Ranger