Google Analytics 4 updates Advertising workspace to simplify reporting

February 23, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser. Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns. All advertisers and publishers who have their GA4 properties linked with Google Ads will see this update by the end of next week. These updates make it simpler to switch between behavioral insights and advertising/publisher insights, making the reporting process smoother and allowing users to focus better on data relevant to them.

The source of this news is from Search Engine Land