Google Analytics 4 launches new trend detection insight

February 16, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.”How it works. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower changes happening over a longer time. Using trend detection. To access trend change data, navigate to the Insight card within the Insights and Recommendations section on the GA4 homepage. Here’s a preview of what the trend change insights card looks like:Reaction.

The source of this news is from Search Engine Land