Google Analytics 4 (GA4): The Ultimate Guide

If you’ve used a version of Google Analytics in the past, you’ll already have a Google Analytics account. You’ll then be prompted to state your Google Analytics objectives:Lastly, you’ll also have to accept the Google Analytics 4 terms of service. How to Use Google Analytics 4Now that you’ve set up Google Analytics 4, it’s time to explore and experiment with its main functions. The upfront price is USD $150,000 per year, which grants you the following data limits (vs. how much you get with a standard Google Analytics 4 account):User propertiesGoogle Analytics 360 — 100 per propertyGoogle Analytics 4 — 25 per propertyEvent parametersGoogle Analytics 360 — 100 per eventGoogle Analytics 4 — 25 per eventTotal conversionsGoogle Analytics 360 — 50Google Analytics 4 — 30Total AudiencesGoogle Analytics 360 — 400Google Analytics 4 — 100ExplorationsGoogle Analytics 360 — 1,000 shared per propertyGoogle Analytics 4 — 500 shared per propertyData retentionGoogle Analytics 360 — 50 months maximumGoogle Analytics 4 — 14 months maximumDistinctly named eventsGoogle Analytics 360 — 2,000 per app instanceGoogle Analytics 4 — 500 per app instanceGoogle Analytics: Pros and ConsLike it or not, Google Analytics 4 is here to stay. If you don’t switch to Google Analytics 4, you won’t receive any new data from Google Analytics.