Google Analytics 4: From How To Get Started To Pro Tracking

October 29, 2023

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). Sessions segment : Includes all events associated with those sessions that match the set of criteria. Sequence is available only in user segments and can’t be configured for session or event segments. In the sessions segment, everything is the same, but it no longer has:“Across all sessions” scope. Also, time-based constraints let you build segments and open new ways to perform behavioral analysis.

The source of this news is from Search Engine Journal