Google Analytics 4 Events Guide: Event Tracking Explained

There are two major changes you need to know when comparing Google Analytics 4 events to Universal Analytics. As you’ll learn in this guide, GA4 event types include automatically collected events, enhanced measurement events, recommended events, and custom events. Let’s look at a basic example to see how Google Analytics 4 events and event parameters work together: the page_view event. Types of Events in Google Analytics 4There are four different types of events in Google Analytics 4. Combine GA4 Data with Semrush InsightsPower your marketing strategy to greater heights by combining GA4 data with Semrush tools.