Google Analytics 4 audiences are rolled out on Google Ads

December 07, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. A predictive audience is a group defined by at least one condition related to a predictive metric. The additional dimensions will help you “measure and activate using both pre-defined and custom item-scoped dimensions,” Google said. Pre-defined dimensions are dimensions that are already available for use, such as “age”, “country” and “browser”, and usually don’t require additional code for data collection. They’re useful when the data you want to analyze isn’t available through the predefined dimensions and metrics, for example, “item-scoped custom dimensions”.

The source of this news is from Search Engine Land