Google Analytics 4 audience builder gets a refresh

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. In earlier versions, the event value parameter was only used to modify specific events, such as locating users who completed “event X” where the event value exceeded 50. Being able to identify users with low engagement sessions, or matching event value across various events, can help you create more nuanced and relevant audience segments.