Google Analytics 4 audience builder gains six new dimensions and metrics

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include:CountryManual term (UTM Term)Mobile device infoMinuteNew vs ReturningThe new metric added to the audience builder in Google Analytics 4 include:Session durationWhy we care. As we get closer to the deadline when Universal Analytics 3 will stop collecting data and Google Analytics 4 will replace it, we see Google continue to bring more and more features to GA4.