Google Analytics 4 adds new features to improve data security and report accuracy

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. Data redaction. If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page. However, even with this option off, GA4 can still gather Google Signals data, allowing you to use it in audiences and conversions. Read Google's Data Redaction or Google signals guidelines for more information.