Google Analytics 4 adds new dimensions for measuring paid and organic traffic

February 12, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources:Manual source. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis. Dimensions are characteristics or properties of your data. For instance, the dimension “City” reveals the city, like “Paris” or “New York,” where a session begins. Similarly, the dimension “Page” provides the URL of the viewed page.

The source of this news is from Search Engine Land