Google Analytics 4 adds new consent mode setting section

February 16, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. The new consent mode setting section will make it easier and quicker for users to confirm that their consent mode v2 is properly passing consent signals to their web streams. Google’s EU User Consent Policy applies only to end users located in the EEA or the UK. Consent Mode, a tool in GA4, enables businesses to honor users’ consent preferences from cookie banners or widgets. For instance, if users decline consent, Consent Mode helps clear up uncertainties in the consumer journey, providing a full performance overview.

The source of this news is from Search Engine Land