Google Analytics 4 addresses Google Ads report discrepancies with conversion update

March 22, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. This section will serve as your central hub for monitoring Ads conversion performance, providing comprehensive insights across various advertising channels. Discrepancies in conversions reporting have long caused headaches for marketers, however, this solution aims to address that issues by ensuring consistency across Analytics and Google Ads platforms.

The source of this news is from Search Engine Land