Google advertisers can now opt out of Search Network

December 07, 2023

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. This led to the introduction of the ability to exclude search partners from all campaign types. Advertisers can temporarily exclude all campaign types, including Performance Max and app campaigns, from search partner sites. Adalytics claims.

The source of this news is from Search Engine Land