Google AdSense unveils major changes to how it pays publishers

Google AdSense is rolling out two new changes for publishers which will come into effect early next year:Moving to pay publishers per impression. Publishers using AdSense for content will receive 80% of the revenue after any fees are deducted, whether from Google or third-party platforms. When advertisers use third-party platforms to buy display ads on AdSense, publishers still get 80% of the revenue after the third-party platform takes its fee. Google AdSense is switching from paying publishers based on clicks to paying them per-impression. Dan Taylor, VP of Global Ads, Google, said:"Advertising technology helps fund the creative and diverse content we all enjoy online."