Google AdSense unveils major changes to how it pays publishers

November 04, 2023

Google AdSense is rolling out two new changes for publishers which will come into effect early next year:Moving to pay publishers per impression. Publishers using AdSense for content will receive 80% of the revenue after any fees are deducted, whether from Google or third-party platforms. When advertisers use third-party platforms to buy display ads on AdSense, publishers still get 80% of the revenue after the third-party platform takes its fee. Google AdSense is switching from paying publishers based on clicks to paying them per-impression. Dan Taylor, VP of Global Ads, Google, said:"Advertising technology helps fund the creative and diverse content we all enjoy online."

The source of this news is from Search Engine Land