Google Ads will no longer respond to hybrid multicall requests

December 19, 2023

Google Ads will stop responding to multicall requests within hybrid setups from January 2024. Starting October 31, 2023, Google Ads stopped buying ads for multicall requests in waterfalls without a bidding ad unit. The next step in Google’s strategy is to stop responding to multicall requests within hybrid setups. There are two types of mediation in Google Ads:Bidding: With bidding, ad sources compete in a real-time auction to fill your ad requests. With bidding, ad sources compete in a real-time auction to fill your ad requests.

The source of this news is from Search Engine Land