Google AI can now pull automatically created assets (ACA) based on the context of a search query itself. Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive performance and relevance. But this addition of generative AI offers a new twist for advertisers. By giving up complete control to AI, Google will be the final say on what is displayed on your ads. Now, Google AI will process the context of a query to adapt search ads toward user intent.