Google Ads to sunset Enhanced CPC on Shopping campaigns

August 21, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Google says switching to Manual CPC bidding will give you more control over bids and budgets, which could be advantageous. If you are using eCPC, Google recommends taking the following actions:In your Standard Shopping campaigns, try the one-click Target ROAS experiments for Shopping, which you can find in your campaign settings. For more information or if you have any questions about the upcoming change, you can reach out to your account team or contact the Google Ads team at any time.

The source of this news is from Search Engine Land