Google Ads testing verification badges

March 31, 2023

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers. ↗️ Google now shows verified blue tick mark icon on sponsored. When users see the blue badge, they know that the advertiser has been verified by Google, which means that the advertiser has met certain requirements for advertising on the platform. Additionally, the blue badge can help the ad stand out from other ads that do not have the badge, potentially leading to higher click-through rates and conversions.

The source of this news is from Search Engine Land