Google Ads scripts usher in a new era with API access

August 11, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. The recent addition of the mutate function bridges the capability gap between Google Ads scripts and the Google Ads API. Google Ads scripts are just one of several automation options for PPC advertisers who can also choose to use a third-party PPC management tool, the Ads API, or simpler built-in mechanisms for automation like those in the Google Ads frontend. Google Ads APIThe Google Ads API provides robust, granular control over campaigns, allowing for custom automation and integration with other systems. Revolutionizing Google Ads managementWith their newfound capabilities, Google Ads scripts are ushering in a new era of advertising automation.

The source of this news is from Search Engine Land